Innovation: The Next Next

One step ahead, a blog about all the new audio stuff we love.

Career: Job Postings

The right person in the right place: a list of current job offers in the field of audio.

Publication: Research Center

Faster research with a comprehensive list of Open Access publications in the field of audio.

Tools: Calculate And Measure

Simulation, Optimization and Design for better results

“The medium is the message.”

Wikipedia contributors. “The medium is the message.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 11 May. 2020. Web. 21 Jul. 2020.

In Understanding Media, McLuhan describes the “content” of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind. This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time. As society’s values, norms, and ways of doing things change because of the technology, it is then we realize the social implications of the medium. These range from cultural or religious issues and historical precedents, through interplay with existing conditions, to the secondary or tertiary effects in a cascade of interactions that we are not aware of.